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It started with a change of plans.
It started with a change of plans. In 2019, I walked away from my MBA after discovering the world of branding. What started as curiosity quickly became obsession. I wanted to understand why some brands stay with us, why some ideas feel instantly magnetic, and how design could shape the way people see a business. So I started Whimsgic Studio. There was no grand masterplan. Just a belief that good ideas deserve to be seen, felt and remembered and a willingness to figure out the rest one project at a time. Since then, Whimsgic has grown into a small team of six, shaped more than 100 brands, and worked across different industries, countries and kinds of ambition. Along the way, I also spent five years teaching design and branding. It taught me something I still carry into every project: the best creative work begins with asking better questions, listening closely, and helping people see possibilities they couldn’t quite articulate yet. I’m still learning, experimenting, changing my mind and making things. And if you’re building something you deeply believe in, you’re in good company here.
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Private Coaching
If you’re a designer building a freelance practice or thinking about starting a studio, there are two ways we can work together.
1:1 Mentoring Call
₹1,500 / Session
Bring one real challenge. Leave with clarity. Whether it’s your portfolio, positioning, pricing, client acquisition or studio plans, we’ll spend 60 focused minutes unpacking the problem and deciding what to do next.
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A link to your work or portfolio
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A little context on where you are
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1–2 questions you want to work through
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Clearer direction
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Honest feedback
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Practical next steps
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Grow Maxxing
₹10,000 / Month (Limited to 5 designers)
A 12-month mentorship for designers ready to grow beyond freelancing & build something of their own. We’ll work through the creative, client and business decisions behind building a stronger practice or studio, one month at a time.
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Intermediate design skills
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A working portfolio
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Basic understanding of clients, revenue and cash flow A clear desire to grow this year
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Monthly 1:1 mentoring
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Session recordings + notes
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Clear action points after every call
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Free access to one workshop during the year
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Ongoing direction across your growth journey
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Have a room we should talk in?
Invite me to a podcast, panel, talk or a session with your community. I’m most at home discussing brand perception, creative work, building a studio, and everything I’m still learning along the way.
For in-person events, the organiser covers travel and accommodation. Share the topic, audience, date and location when you reach out.
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Speaking
I give talks and workshops about branding, creativity, design, AI, and building a creative business from the ground up.
SPEAKING TOPICS
Creativity & Process
How ideas are found, developed and turned into meaningful creative work.
Brand Perception & Positioning
How brands shape what people feel, remember and choose.
Building a Creative Studio
Lessons from growing from an independent designer to running a creative team and business.
AI & the Future of Creative Work
How designers and studios can use AI without losing taste, thinking or originality
Design, Craft & Visual Identity
Creating identities that feel distinctive, coherent and built to last.
Content & Personal Brand
Using ideas, storytelling and creative visibility to build trust and opportunity.
